Fragrances and Beauty
From English Rose
Lancome Trésor Midnight Rose
Lancôme masterfully collated a dream team to produce the campaign for it’s latest fragrance, Lancome Trésor Midnight Rose. Emma Watson was selected as the new face for Lancome Trésor Midnight Rose, along with highly celebrated fashion photographer Mario Testino, as director.
Emma Watson’s inclusion into the world of Lancome, follows in the footsteps of Hollywood box office successes and glamorous beauties, Penelope Cruz, Kate Winslet and Julia Roberts. Notably, Emma Watson’s predecessors have all been much older than the 21 year old, award winning actor and fashion muse. Lancôme’s decision is undoubtedly influenced by the younger market that it wants to be apart of, which is currently a trend that many perfume houses are focusing on.
Mario Testino was also a determining factor for the selection of Emma Watson to be the new face of Lancome Trésor Midnight Rose, as she was his personal preference. Mario Testino and Emma Watson are no strangers, in fact Emma even classifies him as “family’. They have worked on numerous highly successful fashion campaigns, brandishing many billboards and fashion magazines, especially under the direction of the highly talented Christopher Bailey for Burberry.
The Lancome Trésor Midnight Rose campaign was shot last March in Paris, where Emma was born. Emma collaborated with Mario to write the campaign script, bringing her knowledge from her years of experience from being in front of the camera for the Harry Potter films.
The romantic script for the Lancome Trésor Midnight Rose campaign is a collation of flashbacks and scenes featuring Emma Watson, the handsome French actor Cyril Descours and a trilby hat. It is the traditional girl meets boy scenario, girl conveniently leaves her hat behind in a book store, boy chases the girl to return the hat, running through old Parisian streets on the banks of the Seine. They meet again and magically it is the start of a romance to be continued. Not a Pulitzer prize winning story but realistically, it is a two minute fragrance commercial for Lancome Trésor Midnight Rose.
Emma Watson, with hair slicked back and heavily consumed with make up, looks glamorous, enough for the audience to forget temporarily of her days at Hogwarts. Emma obviously had a great time doing the campaign as she tweeted to her million followers: ‘Had such an amazing time in Paris with Lancôme!’.
Emma Watson, who is reported to be worth close to £43 million is a self confessed fragrance non-connoisseur. Emma states, in regards to her new fragrance venture Lancome Trésor Midnight Rose, that ‘I feel lucky to embody a fragrance I am so crazy in love with’ and that the fragrance is ‘addictive, it’s warm, it’s playful, it’s sweet, it’s everything I hoped it would be.’
Lancome Trésor Midnight Rose is a pink fragrance in a purple bottle. A fruity gourmand, that begins with an aroma of the sweet notes of raspberry and cassis. It falls into the floral bouquet of roses, jasmine and peony before leaving with woody musk notes.
Emma Watson’s, Lancome Trésor Midnight Rose venture will perhaps not assist her with her acting career but it is definitely another step to helping her make her mark in the world of fashion and beauty.
Lancome Trésor Midnight Rose will be available online soon …
Lancome Trésor Midnight Rose EDP 50ml
NEW! LANCOME Tresor Midnight Rose Eau de Parfum EDP Spray – 1.7 fl oz / 50 ml – New In Box
Lancome Trésor Midnight Rose EDP 75ml
Lancome Trésor Midnight Rose EDP 100ml
Lancome Trésor Midnight Rose Body Lotion
When purchasing a fragrance, whether its Lancome Trésor Midnight Rose or another perfume, it is always good to have a sneak peak at the fragrance review and campaign. Read More …